This is the story behind the work — and the woman I became to lead it.

Welcome, I’m Glad You're Here!

I’ve walked through many chapters to become the woman writing this today — from casting thousands of stories for national television, to healing and rebuilding my own while raising two daughters and building brands from the ground up.

If you’re reading this, I believe you’re ready to build differently too.

my soft Power:

Hey, I’m Hutton

— entrepreneur, strategist, and founder of Soft Power.

I build and operate across industries — from television casting and production to founder-led brands and digital platforms. My work is rooted in one thing: designing structure that allows vision to scale.

Outside of the titles, I’m a mother, a wife, and someone who has rebuilt more than once. I don’t separate who I am from how I lead. Soft Power is the throughline — in business, in leadership, and in life.

Fun Facts About Me

The powerhouse behind the brand

I met my husband in college—what started as a “let’s just grab dinner as friends” turned into 2 kids, 2 dogs, and us still laughing about how neither of us saw it coming.

We grow vegetables in our backyard and cook whole food meals as a family. My Husband is the cook in the family but we make a great team in the kitchen.

My best ideas tend to arrive when I’m barefoot outside or tending to something living—my garden, my kids, or my inner self.

I’m passionate about nervous system health and wellness, not just in theory—in our house, how we eat, live, and slow down comes before how we work.

I believe growth doesn’t have to be loud to be powerful. Most of my biggest decisions were made quietly over a home-cooked meal.

Soft power doesn’t start in business. For me, it started around the dinner table.

Get to know me better on IG

Trusted By

FOX, ABC, CBS

HULU, NETFLIX, AMAZON

PARAMOUNT

talent Agencies

and more

The Transformation You’ll Get

Here’s what shifts when you rise in your Soft Power:

From Hustle to Harmony
Instead of constant pushing, you’ll discover how to create results from a calm, grounded state. Your nervous system feels safe — and your business thrives because of it.

From Scattered to Aligned
No more juggling endless “to-dos” or second-guessing yourself. You’ll learn how to build offers, content, and systems that fit your life — not the other way around.

From Forcing to Attracting
You’ll stop chasing and start magnetizing. Clients, opportunities, and collaborations flow in when your presence and message feel aligned with who you are.

From Overwhelmed to Supported
You don’t have to do it alone anymore. You’ll be surrounded by women walking the same path — celebrating your wins, holding space for your struggles, and reminding you of your power.

From Surviving to Rising
You’ll embody the version of yourself who leads softer, lives freer, and builds success on her terms. Peaceful. Powerful. Profitable.

By the end, you won’t just have tools — you’ll have a whole new way of being.

Join the soft power method